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If Swipe Games’ proposition is unfamiliar, Yashin says the speed of the industry’s response suggests it is not difficult to understand.
The company only began sales towards the end of 2025, but Yashin says it has subsequently signed around 30 to 40 contracts. Partners include BGaming, SoftSwiss, 1xBet, 01.tech, and Broadway.
Despite his experience launching businesses, Yashin has been surprised by the enthusiastic reception from the wider industry. Perhaps even more revealing is the feedback from the people tasked with selling the product. According to Yashin, one Swipe Games business development manager with more than 20 years’ industry experience told him he had never found a new product easier to pitch.
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In 2021, Judge Gloria Navarro sentenced Rashid to 33 months at the Federal Correctional Institution in Sheridan, Ore., followed by three years of supervised release after he pleaded guilty to one count of using an interstate facility in aid of unlawful activity—specifically, a prostitution service.
According to the FBI, which raided his Las Vegas house on human trafficking warrants in 2014, Rashid “persuaded, induced, enticed and caused hundreds of victims to prostitute themselves for his benefit” beginning in 2002.
“Rashid operated a high-end prostitution business that transported victims across the United States, using various paid websites … to advertise the victims for prostitution purposes,” read a press release from the US attorney’s office, District of Nevada.
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White Hat Gaming paused the ads during the investigation and argued that HLTV’s audience is primarily adult and focused on professional competitive gaming rather than casual play, which tends to attract minors.
HLTV corroborated this, highlighting its editorial tone as adult-oriented.
The ASA reviewed whether the ads were directed at under-18s through their placement or content. Its rules prohibit advertising through media where more than 25% of the audience is likely to be under 18.
