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About Crazy Cars
The one genuinely new seasonal wrinkle is a pumpkin symbol. It can land during free spins to award mid-bonus upgrades, layered on top of the ante bet and feature-buy options already familiar across the range. For an experienced Big Bass player, the proposition is deliberately recognizable rather than reinvented.
The value of this release lies in what it says about franchise strategy. The Big Bass series has become one of Pragmatic Play’s most reliable engines, and reskinning a proven math model with seasonal theming is a low-risk way to keep the brand visible during a commercially significant window.
Halloween is a natural peg for that approach. It gives operators a topical, franchise-branded title to feature in October promotions without asking players to learn a new system. The friendly Count Dracula fisherman and trick-or-treat trimmings supply the seasonal hook while the underlying fish-collection loop does the heavy lifting.
What is Crazy Cars?
The shift to AI is also changing how Grenstad thinks about recruitment. A team working on the player journey, for example, needs people who understand casinos, iGaming and what a strong player experience should look like.
“I would not necessarily prioritise senior Java or front-end specialists in the same way as before,” Grenstad explains. “Technical skills remain important, particularly for people who can assess architecture and ensure systems remain reliable, but domain knowledge is becoming increasingly valuable. I’d rather take someone who’s good in the domain but doesn’t know any Java.”
That raises a question about how future developers will enter the industry. If Cubeia no longer needs front-end traditional junior Java developers in the same way, the traditional path from junior programmer to senior engineer becomes less clear.
What is Crazy Cars?
That shift is increasingly visible across the sector, with DEI framed less as a standalone initiative and more as part of everyday business culture.
For Grainne Hurst, CEO of the Betting & Gaming Council in the UK, the evolution has been clear. “The conversation has moved beyond representation alone towards inclusion, retention, well-being and progression,” Hurst explains. “Businesses increasingly understand that DEI must be embedded in everyday culture, not treated as a separate initiative.”
Industry associations have played an important role through mentoring, networking and leadership development.
