About this app
How to play Crank It Up
“I have lost money that was going to be used for my kids’ Christmas presents,” one respondent disclosed. “It led to stress with my wife after having to borrow from her parents to make up that money.”
Another bettor noted that gambling debts fractured personal relationships: “Sports betting ruined my six years of friendship because I couldn’t pay back the borrowed loan from my friend. He stopped talking to me.”
Americans wagered nearly $167 billion on sports in 2025 through regulated sportsbooks, an 11% increase year-over-year, according to data from the American Gaming Association (AGA).
What is Crank It Up?
Getting started with sports betting in Nigeria is straightforward, but a little preparation goes a long way. The first step is choosing a licensed platform that operates legally in the country and offers the sports you care about most.
Once you have picked a platform, create an account with a valid phone number and email address. Most Nigerian operators require you to verify your identity before you can withdraw winnings, so keep your details accurate from the start.
Depositing money is usually instant. Nigerian bettors can fund their accounts through bank transfer, card, USSD or popular mobile money options. Always deposit only what you can afford to lose.
What is Crank It Up?
The two related businesses are associated with entrepreneur Nic Brereton and had only recently started operating under their own licences. BresBet was licensed in February 2025, while Bet St George received its licence in December and launched in March this year.
At launch six months ago, Brereton told iGB that Bet St George would use the experience he gained applying advanced data models in the medical sector to improve the customer experience in betting.
“Sometimes what data tells you is uncomfortable because it’s challenging the norm,” he said at the time. “For me [it’s about] where we can make some marginal differences by using player data and challenging the perspectives of what the industry thinks should and does happen.”
