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Some exchange operators already filed plans to introduce KPI-linked event contracts. Those derivatives would be tied to metrics such as corporate earnings or, in more nuanced cases, Apple iPhone shipments or Tesla deliveries — just two examples — in a given quarter.
While sports event contracts remain the headline-grabbers for prediction market operators, there’s evidence that other categories are experiencing growth. As Bernstein points out, cryptocurrency event contracts account for at least 20% of the turnover on the two largest prediction markets.
In another encouraging non-sports sign, one of those operators notched just $2 million in commodities volume last year, but that figure surpassed $410 million in August alone and is approaching $600 million on a year-to-date basis.
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This is the marquee upgrade. In 2025, it was enough for physical monkeys to appear to fly off the screen and over your head. But more than 3.6 million people have already seen that stupid pet trick. The first-gen monkeys were 16-foot helium inflatables steered by drone operators. Their only motion, besides drifting forward, was wing-flapping. They floated more than they performed.
The new monkeys are animatronic. As shown in the video, they’re capable of moving their faces and bodies in menacing ways as they pass overhead during the witch’s attack. They also seem to be hanging from an overhead line, though the Sphere has not officially described the new flight system.
Smell is the quietest upgrade but may be the most powerful. (Scent anchors memories more strongly than any other sense.) The new Oz adds more scents timed to scene changes. Expect the room to smell different when Kansas gives way to Oz, when the orchard turns hostile, and when the poppy field knocks everyone out.
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While in-person casino revenue declined in Delaware, New Jersey, and Pennsylvania, iGaming reported GGR growth in each jurisdiction. iGaming revenue in New Jersey was up 4.4%, Pennsylvania’s online casinos saw GGR climb almost 6%, and Delaware iGaming surged 35%.
Though Maryland, Virginia, and New York do not have iGaming, prediction markets offering trading on everything from sports to politics continue to make their platforms accessible. Controversial sweepstakes casinos additionally continue to operate in Virginia and Maryland.
The American Gaming Association (AGA) believes many federally regulated prediction markets have transformed into illegal gambling and sports betting outfits, siphoning revenue from the legal, taxed gaming industry. Prediction markets, the trade group argues, threaten jobs and tax revenue, as do other forms of illegal gambling like skill games, sweepstakes casinos, and offshore sportsbooks.
